Individual and Family

What's the Most Popular Health Insurance Plan?

BY Carly Plemons Updated on October 21, 2022

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Although the most popular health insurance plan might not be the best for everyone, sometimes it helps to know what the most common health insurance other people choose for themselves and their families.

When it comes to the most popular health insurance plans, the majority of consumers still choose health maintenance organization (HMO) plans.According to an eHealth report, nearly half (49%) of shoppers selected an HMO health insurance plan in 2020. Although this number has dropped from 56% the previous year, it still topped the list followed by EPOs and PPOs. 

What’s remarkable about these numbers is how rapidly HMOs have expanded in popularity. As recently as 2014, PPOs were the most popular plan, accounting for 46 percent of individual plans purchased on eHealth. HMOs were only the second most popular health insurance plan, selected by 39 percent of shoppers. But in just three years, this plan has become a leading favorite among customers.

What is an HMO?