Small Business

Insurance Brokers for Small Business: Are they a good idea?

BY Jason Baum Updated on October 26, 2022

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Wondering if you should use a broker to shop for small business health insurance plans? Brokers can help answer your questions about group health coverage. They can also help educate you about the most optimal options available.

Keep reading to learn about how an experienced health insurance broker, like eHealth, can help you find the right group plan for your business.

Will using a small business health insurance agent cost me more money?

Using eHealth does not cost anything extra. You’ll benefit from using:

  • eHealth’s tools
  • Resources
  • Helpful agents
  • Easy shopping and enrollment process

All for free!

It’s important to know that the law sets prices on small business health insurance plans. Brokers also must abide by government and state regulations. This means that brokers cannot charge more for group plans.

Why use a broker when shopping for health insurance?

A health insurance broker serves as an intermediary between you as a small business owner and health insurers, helping to match you with a health insurance plan or company best suited to your needs.

Finding the right health insurance can be a difficult process. A health insurance broker serves as an intermediary between you as a small business owner and health insurers, helping to match you with a health insurance plan or company best suited to your needs.

  • A health plan’s prices are fixed, meaning that a broker can’t reduce prices, but the value of working with an agent is that they do the groundwork for you.
  • If you buy a plan through a broker, the valuable services of the agent do not cost anything to you. You can be sure that there is no incentive for an agent to favor selling you one plan over another.

Overall, using a small business health insurance agent allows you to shop around and explore more options for group coverage and save money for your small business.

Using a small business health insurance agent to set up an ICHRA

An individual coverage health reimbursement arrangement (ICHRA) is an affordable option for many small business owners. This powerful health reimbursement arrangement allows employers to reimburse employees for the cost of health plans of their choosing. Reimbursements are tax free and the ICHRA belongs to the employer. 

If you are interested in an ICHRA, a group health insurance broker can also walk you through the process of setting up one of these accounts. ICHRAs can be more affordable and require less management than a group health plan but allow you to offer your employees the health coverage necessary to get and retain the best talent available in your area.

Using eHealth as an insurance broker for small business health insurance

Using eHealth as an insurance broker makes it easy to set up your small business health insurance:

  • No Broker Fees – It is free to shop for small business insurance quotes through eHealth. You can use our online marketplace or speak directly with our license health insurance agents with no extra cost to you.
  • Unbiased Advice – Since eHealth is a health insurance broker and not an insurance company, we can provide unbiased information about group coverage. Our agents concentrate on finding the right plan for your small business, not promoting a certain type of plan or company.
  • Convenience – View all of your insurance options in one place through the eHealth website and compare plans from different companies to find the best solution for you and your employees. eHealth’s agents are available year-round to answer your small business insurance questions.
  • Advocacy – If you decide to buy a small business health insurance plan, eHealth’s free support will still be available during the entire duration of your coverage. For example, our agents can help you speak with your health insurance company if you have any coverage or billing issues.

As a health insurance broker, eHealth provides you with the assistance, information, and resources you need to make the best decision regarding group health insurance, and our licensed insurance agents are committed to helping you find the right plan for your small business. Visit us today at eHealth.com.