For nearly 70 years, Blue Shield of California has distinguished itself with innovations that have changed the face of health care and made us a prominent force in the California healthcare market.
Throughout our history, Blue Shield has laid claim to several notable 'firsts' in the industry: in 1943, we offered the first health plan in the nation with coverage for pre-existing conditions under group programs; in 1950, we introduced the first catastrophic coverage in the nation; in 1984, we became the first health plan in California to offer online benefits and enrollment information; and in 2000, we introduced the state's first cross border HMO, Access Baja.
Our tradition of innovation continues in the 21st Century as we became the first health plan to propose statewide universal coverage.
> Blue Shield continues to receive many awards for our industry-leading programs and services.
> Our 2006 Awards include The Webby Awards: 2006 Award Nominee for Best Insurance Website; The Web Marketing Association: Best Insurance Website; eHealthcare Leadership Awards, for blueshieldca.com: Best Business and Health Promotion Use of the Internet and Technology, Silver Award for Best Health/Health Care Content in the HMO/PPO/Other Insurer Category, and Gold Award for Best Overall Internet Site in the HMO/PPO/Other Insurer Category; National Committee for Quality Assurance: Accreditation status of Excellent -- the highest possible level -- based on a voluntary review of how a health plan ensures its members are receiving high-quality care; Best of Blue Awards: Innovations in Medical Pharmacy Management Award: Healthly Lifestyle Rewards.
> Our 2005 Awards include Strategic Health Care Communications: Distinction Award for mylifepath.com in eHealthcare Strategy & Trends; San Francisco Chamber of Commerce: Excellence in Business Award; Consortium Health Plans: Outstanding Quality and Commitment in the RFI Process for Blue Cross Blue Shield national account business; Best of Blue Awards: Best Practices in Quality Improvement: Patient Highlights: Effective Clinical Reminders for Physicians; Best Practices in Quality Improvement: Medical and Pharmacy Management; Direct Marketing Award: Healthy Lifestyle Rewards: Invest in Yourself; Internal Communications Award: Go the Extra MILE; Blue Awards: BlueWorks Quarterly Award (Third Quarter): Advanced Access.
> Our 2004 Awards include Best of Blue Awards: Innovations in Partnerships Award: Pay-for-Performance; Honorable Mention Innovations in Partnerships Award: Online Pharmacy Decision Support Services; Blue Awards: BlueWorks Quarterly Award (First Quarter): Partnerships for Improving Affordability and Quality.
> Our 2003 Awards include Best of Blue Awards: Low Cost/High Performing Award: Federal Employee Program; Best Practices in Partnerships Award: Medical and Pharmacy Management.